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Preparing for Product listing - Scoopton Help & Support

Preparing for Product listing

16 May 2024 Comments Off

Let’s go through some fundamental procedures for optimising your product listings and increasing your sales potential.

Adding products to Scoopton is straightforward, let’s dive into the essential steps before product listing.

Choosing the Right Product

Choosing the appropriate product is the foundation of any successful online business. Consider these factors when choosing what to sell:

1. Market Demand: Investigate trendy items and target niche markets with high demand and low competition.

2. Passion and Expertise: Choose products you are passionate about or have experience with, as it will help you market and sell them effectively.

3. Profitability: Examine profit margins while taking manufacturing costs, shipping expenses, and commissions into account.

4. Scalability: To build your business over time, choose products with growth potential and scalability.

Prepare Description/Contents

Compelling product descriptions are your virtual sales pitch. This is how to create interesting content:

1. Highlight Key Features: Clearly outline the product’s features, specifications, and benefits to entice potential buyers.

2. Use Descriptive Language: Using sensory language that appeals to the emotions and senses of your target audience, paint a vivid image.

3. Address Pain Points: Identify and address potential customer concerns or objections in your product description to build trust and credibility.

4. Optimise for SEO: Incorporate relevant keywords and phrases to enhance your listings’ search visibility and draw in natural visitors.

Prepare Product Images

High-quality images play a crucial role in capturing the attention of online shoppers.

Follow these tips to create compelling product images:

1. High Resolution: Make use of crisp, high-resolution photos that clearly illustrate the features of your product.

2. Multiple Angles: Provide customers with a comprehensive look of the product by providing various images taken from different angles.

3. Contextualize: To let customers see how the product can be utilised in real life, including lifestyle photos or product demos.

4. Consistency: For a polished appearance, keep your image style, backdrop, and lighting consistent throughout all of your product listings.

Ready to add your product to the Scoopton Online Marketplace? Click Product Listing on Scoopton to add your product to Scoopton Listing.